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"iLingua" rebrand
Project type
Brand & Visual Identity Design
Reimagining the "iLingua" Brand
iLingua, a leading English language coaching platform, sought a complete brand refresh to better reflect its modern, professional, and personalised approach.
We were responsible for the full scope of the rebrand, including:
> Discovery & Strategy: Analysing the brand's core values, target audience, and market position.
> Logo Design: Creating a new, iconic logo that is both memorable and scalable. The final concept features a dynamic, abstract figure that embodies the relationship between a coach and a learner, symbolizing progress and guidance (for those who look closely, the icon is a play of the three initial letters of the company).
> Visual Identity System: Developing a cohesive visual language, including a refined color palette, typography, and logo variations to ensure brand consistency across all touchpoints.
> Asset Creation: Delivering a comprehensive suite of final logo assets (vertical, horizontal, and icon-only) in various formats for web, social media, and print applications.
Result: The new iLingua visual identity is a clean, modern, and professional system that perfectly aligns with the brand’s mission. It is a highly versatile and memorable design built for long-term growth and recognition.
